This is a pretty smart bit of cross-app promotion from Dtac, an operator here in Thailand.
People are being given a chance to win a limited edition smartphone cover if they post a screenshot of a Line conversation that includes a Dtac sticker.
Dtac is using its Line account, pushing out direct messages to its 13.5 million followers, and using the Facebook-style ‘Timeline’ feature to promote the campaign.
It is only giving away 5 cases, but the potential gains are neat:
- Increased visibility on Instagram, a huge platform here in Thailand
- More people following Dtac’s Line account
- More people downloading Dtac stickers, which are free if you add the company Line account to your friend list (opt-in marketing)
- Even the cases themselves are promotional for Dtac
Operators are traditionally the gatekeepers in Asia, so it is always interesting to watch when they lean on others.
Line and Instagram are two of the primary platforms when it comes to reaching people who are on mobile devices. (Facebook remains a big part of the online marketing mix too though.)
I finally made it to Line’s pop-up store in Bangkok’s Siam Center mall.
Lots of photographable props, real-life stickers, and other fairly pricey merchandising.
The store often has special events, and is popular with people of all ages and genders. My kids know the characters from playing Line games — while a freebie bear that Line gave me a while back has probably helped too.
I’m starting a weekly Asia tech newsletter — sign up
The title says it all really.
I’m forever privileged that watching tech news in Asia is my job, but recently I’ve been bugging myself to find a way to document what’s going on across the region.
As a fan of email newsletters — such as Benedict Evan’s tech round-up and Bill Bishop’s legendary Sinocism bulletin — I think this medium is a better fit than a weekly blog post, which is something I used to do for TNW.
The motivation for this personal project is to keep myself better informed, but if it helps others in some way then that’s a bonus.
The first bulletin will go out this weekend, you can sign up here.
It goes without saying that the emails will be free and will feature stories from a range of media, not just TNW.